Lance Robertson has acquired the R.L. Winston Rod Co. Robertson is a longtime business leader, engineer and passionate fly angler. He and his family live near Twin Bridges, Montana.
Ross Reels Launches the Cimarron LT
Ross Reels is introducing the next evolution of one of its most trusted reel platforms with the launch of the Cimarron LT. Built in Montrose, Colorado, the Cimarron LT builds on the original Cimarron platform with several notable updates. Aggressive new porting reduces weight without compromising durability, while an upgraded aluminum drag knob and in-house anodizing process give the reel a refined look and feel.
Orvis Introduces the Ratio Reel
The Ratio Reel is built for moments when big fish enter the ring and the outcome matters. The carbon-stainless drag system has precision-engineered surfaces that deliver smooth, consistent pressure with zero startup inertia.
A Fishable Feast: Fly Fishing and Eating Your Way Around the World
A Fishable Feast: Fly Fishing and Eating Your Way Around the World is more than a fly-fishing book.
From crystal-clear trout streams to sunlit saltwater flats, untamed jungles and rushing mountain rivers, this beautifully crafted volume by acclaimed author Kirk Deeter and Matthew Supinski explores the cultures, cuisines, geography and history that make fly fishing such a rich and meaningful pursuit.
Featuring a foreword by Tom Rosenbauer, the book blends storytelling, destination and culinary exploration into a global celebration of the angling life.
SITKA Launches Fish Collection
SITKA officially stepped into the world of fly fishing this month with the launch of SITKA Fish.
Known for building system-driven hunting apparel, the well-known Bozeman-based brand is applying that same technical discipline to the water. The new gear launch centers on a focused lineup built around quality and the realities of fishing hard across a full season.
Abel’s Most Advanced Reel Yet
Abel Reels has released their first all-new reel since 2021’s Rove, and it marks their biggest push yet into high-capacity, large-arbor performance for fresh and saltwater. The SDX is their largest, fastest, and most advanced reel, designed for anglers chasing permit, tarpon, GT, steelhead, salmon, and bluewater species like tuna and marlin. It is not a casual upgrade. It is a purpose-built tool for moments when everything is on the line.
IF4 Stoke: Get Your Tickets!
As a proud media partner, Fly Fusion is excited to share the stoke as the official sizzle reel for the International Fly Fishing Film Festival (IF4) has just been released, offering a first look at one of the most anticipated fly-fishing film events on the planet.
Editors’ Choice Awards – Best Pack
Fly Fusion’s Editors’ Choice Awards celebrate the year’s most trusted, fish-ready gear, products that don’t just look good on the rack, but prove themselves day after day on the water. From smart storage to quick-access functionality, the best equipment is the kind that helps you fish more efficiently and keeps essentials right where you need them. This year’s Best Pack winner does exactly that, blending adaptability, thoughtful organization, and convenience into one streamlined carry system: the Patagonia Stealth Switch Pack.
New: SA Mastery Leader & Tippet
Leader and tippet might not steal the spotlight, but they matter, especially when presentation gets technical, flies get smaller, or conditions get tough. For 2026, Scientific Anglers has expanded its leader and tippet offering with the introduction of the new Mastery series, providing high-quality, budget-friendly lines for freshwater and saltwater applications.
RA Beattie Named Winner of the International Fly Fishing Film Festival for “The Silent Spotter”
The International Fly Fishing Film Festival (IF4), a curated collection of world-class films and cinematic storytelling from independent fly-fishing filmmakers from around the globe, is honored to announce RA Beattie, founder of Beattie Outdoor Productions and co-founder of Off the Grid Studios, as the winner of Audience Choice Award — Best Film in the 2025 IF4 for his groundbreaking film “The Silent Spotter”. This year’s top honor was determined entirely by audience votes from viewers around the world, underscoring the film’s powerful connection with the global fly-fishing community.
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