Advertise

For more information on advertising packages, please contact:
Jennifer Bird
jbird@dev1.flyfusionmag.com
1-888-435-9624

From producing the world’s largest fly-fishing film event, the International Fly Fishing Film Festival®, to breaking new barriers with the Fly Fusion Film Series™, Fly Fusion Magazine™ is the front runner when it comes to investing in high production and editorial values, the fly-fishing community and the growth of the sport. We are always hard at work investing back into the industry that has provided Fly Fusion Magazine™ with its coveted audience and corresponding influence. Be a part of North America’s most relevant group of fly-fishing media brands.

History:

Fly Fusion Magazine is celebrating its 20th anniversary of publishing a quarterly fly fishing magazine. Created from empty pages in an old binder while sitting on a bar stool in the back of a fly shop, Fly Fusion has grown into a cultural leader within the sport of fly fishing, embodying the tagline: “The Soul of Fly Fishing.”

Fly Fusion Magazine’s growth from humble beginnings to a renowned publication reflects our dedication to fly fishing and life. As we celebrate this milestone anniversary, Fly Fusion continues to be a beacon for fly fishing enthusiasts, providing diverse and high-quality content that resonates with our dedicated readership.

Achievements:

Fly Fusion has received numerous accolades, including editorial, design, and newsstand distribution awards from prestigious organizations such as the Alberta Magazine Publishers Association (AMPA), the Canadian Online Publishing Awards (COPA), and The Canadian Newsstand Awards. These achievements highlight the magazine’s commitment to quality and its influential role in the fly fishing community.

Content and Passion:

Fly Fusion Magazine features a rich array of content focusing on trout, salmon, and steelhead, with an adventurous touch of travel. The magazine is driven by a passion for chasing fish worldwide, where they can be enticed by a fly. Born and cultivated in a trout haven mecca on the east slope of the Rocky Mountains, Fly Fusion continues to thrive on the west slope side, expanding its reach through various media, including film festivals, streaming platforms, broadcast, social media, and more.

Target Market:

Fly Fusion’s audience consists of dedicated fly fishing enthusiasts who travel frequently, fish 40+ days a year, and primarily rate their skill level as intermediate or better. The average demographic is aged 40+, with an average household income of $150,000 and a net worth of $1,000,000. The readership is 60% male. Fly Fusion boasts a substantial market share in the United States and is the only Canadian fly fishing magazine.

Paid Circulation: 35,000
Frequency: Quarterly

Spring Issue
Commitment Closing: January 1
Ad Copy Deadline: January 15
On Sale: March 1

Summer Issue
Commitment Closing: April 1
Ad Copy Deadline: April 15
On Sale: June 1

Fall Issue
Commitment Closing: July 1
Ad Copy Deadline: July 15
On Sale: September 1

Summer Issue
Commitment Closing: October 1
Ad Copy Deadline: October 15
On Sale: December 1

1/2 Page: 7.25″ (w) x 4.575″ (D)
FullPage: 8.25″ (w) x 10.75″ (D)
DPS: 16.5″ (w) x 10.75″ (D)
Note: Add 1/8″ for bleeds.

Resolution: All images must be at least 300 DPI at 100% scale unless otherwise noted.

The Perfect Ad: PDF document with .125” bleed and crops saved in CMYK format.

Indesign CC:  Collect the document for output and include all graphics and fonts (both printer and screen fonts).  If you plan on sending the documents as an EPS file, please ensure that you also include the original file, photos, graphics, fonts, etc.  Convert all spot colors to CMYK process.

Adobe Illustrator: Include all imported graphics. To avoid conflicts convert all fonts to outlines. Convert all spot colours to CMYK process.

Adobe Photoshop: All photos are to be CMYK at 350 resolution. Saved as TIFF would be best, but if sending via email – JPG at maximum quality is acceptable. Remember CMYK only. Line art at 1200 resolution.